Ewe Netz
EWE Netz is an energie provider operating in North-West Germany, Brandenburg and Mecklenburg-Vorpommern.
It works to be one of the main facilitator to the transition to green energy.
Responsabilities
UI/UX Design, Iconography, Typography, Interaction Design, Brand development.
Briefing
Design a website following the claim “Let’s the fun win”.
The challenge
The website needed to be bold and funny, without being kitsch; appeal the young generations without being overly complicated or without resulting not understandable by older generations.
The solution
The website is colorful, animated by a bold color palette working as graphical element as well as indicator of the different sections of the website. The icons are inspired by the emojis, in order to create a young language that is still understandable by everyone who uses any messaging apps.
The bold character is reinforced by big typography as well as high contrast and big product images.
The bold character is reinforced by big typography as well as high contrast and big product images.
